Our Story

BLANC was founded in 2011 by Ludovic Blanc. Ludovic wanted to build a business that mattered, and to help improving people’s health and the environment by “cleaning up” an industry that was toxic and rather set in its old-fashioned ways.

What more quintessentially toxic than the dry-cleaning industry? 

For months Ludo wondered what it would look like without the toxic smells and chemicals, until he stumbled onto a tried and tested technology, which was slowly gaining popularity in other countries but lacked the back-up investment and commitment to make things change.

No matter – Ludo had found his fight, and he has been working countless hours since then to bring this technology to the UK and prepare for the opening of several stores. With a great-grandmother who worked as a launderer, his friends convinced him that ‘clean’ was not only in his name…but also in his genes… He is putting his family name above the door – that’s his personal endorsement to you.

BLANC opened its doors in Marylebone at 79 George Street (close to Bond Street tube station) in 2013. A second store opened a mere 18 months later in Notting Hill, at 77 Lonsdale Road.

BLANC offers a healthier, better quality and more convenient alternative to dry cleaning, with results that speak for themselves – cleaner, softer, “greener” clothes. So let us welcome you to the first BLANC store. Give it a try and see!

Also take some time to visit BLANC Home, the website where we sell the carefully selected range of products we offer in store – from the most environmentally-friendly and natural brands in the UK and Europe. With our stylish online collection of natural detergents, delicate organic soaps and decorative items from House DoctorLinumBaileys Home & Garden or Marius Fabre, you can beautify your interior while respecting the environment and supporting sustainable causes at home.

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